Beyond Words

Words affect the way we think. We think through words, and everytime we read, we are pronouncing the words in our head, which means that not only words affect our thoughts, but their sound also have an influence in our way of thinking. Words act as "light bulbs" in our brain, because everytime we pronounce a word, we make associations with other words that have the same sound. The spanish journalists Alex Grijelmo, in his book "The Seduction of the Words", states that "nothing could ever measure the power that is hidden by the words... Words are the structure of thought, the embryos of ideas, and their content exceeds the simple and official definition given by the dictionary... Words have their roots in thoughts and evolve with them, but these words contain previously the seed of a cultural heritage that transcends an individual", which means that words evolve with our civilization, and sometimes a word have a meaning that goes beyond it's denotative representation, and that is affected by its history, and by our personal experiences. Words hide a power that has been discovered and applied by people like politicians, journalists, and publicists, to affect perspectives and thoughts.